Portfolio case study outline

# Case study outline

## Title
A specific outcome-focused title, for example "Making first-time bookings possible on mobile".

## Summary (3 sentences)
- **Problem:**
- **What I did:**
- **Outcome:** (only what you can honestly claim)

**Role:** **Team:** **Timeline:** **Tools:**

## 1. Context
Who are the users? What did the organisation need? What were the constraints (time, technology, budget, policy)?

## 2. The problem
What was going wrong and how did you know? Include the problem statement.

## 3. Research
What did you do, with whom, and why that method? Show one artefact that mattered (an affinity map photo, a journey map). Two or three key insights, each with evidence.

## 4. Exploration
Show two or three directions you considered. Why did you reject the others?

## 5. Design
Annotated final screens. For each, one caption explaining the decision and the reason.

## 6. Testing and iteration
What did you test, with whom? What changed as a result? Before and after.

## 7. Outcome
Results with honest numbers, or qualitative results clearly labelled. If the project is not launched, say what you would measure.

## 8. Reflection
What would you do differently? What did you learn?

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### Final checks
- [ ] Every image has a caption that explains a decision
- [ ] No invented data or quotes
- [ ] Client and personal data removed or permission obtained
- [ ] Readable in under ten minutes
- [ ] Alt text on images