Template
Problem and opportunity statements
Turn research into an agreed problem, a "How might we" question and measures of success.
Problem and opportunity statements
Problem statement
[User group] struggles to [do what] when [context] because [root cause]. This matters because [impact on the user and the organisation].
Example: First-time customers struggle to book a cleaning on their phone because prices only appear after they enter their address, so many leave to compare elsewhere. This costs the business bookings and wastes customers' time.
Evidence
- -
How might we…
Turn the problem into two or three opportunity questions. Not too broad, not too narrow.
- How might we…
- How might we…
Success measures
| Measure | Current (if known) | Target | How we will measure |
|---|---|---|---|
Out of scope
What we are deliberately not solving now: -
Agreement
Reviewed with (names, roles, date):
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# Problem and opportunity statements ## Problem statement **[User group]** struggles to **[do what]** when **[context]** because **[root cause]**. This matters because **[impact on the user and the organisation]**. Example: _First-time customers struggle to book a cleaning on their phone because prices only appear after they enter their address, so many leave to compare elsewhere. This costs the business bookings and wastes customers' time._ ## Evidence - - ## How might we… Turn the problem into two or three opportunity questions. Not too broad, not too narrow. - How might we… - How might we… ## Success measures | Measure | Current (if known) | Target | How we will measure | |---|---|---|---| | | | | | ## Out of scope What we are deliberately not solving now: - ## Agreement Reviewed with (names, roles, date):